Sundek & Air Snake

Three weeks of pure summer energy at Rinascente Milano Duomo

Sundek arrives at the Air Snake space in Rinascente Milano Piazza Duomo

On floor -1 until 3 June, the new Spring Summer 2025 collection takes centre stage in an immersive and colourful setting, designed to convey the brand's sunny, inclusive and dynamic spirit. Inside the space, visitors can explore the new SS25 collection, which includes clothing and accessories for men, women and children: a complete story of style, freedom and Californian spirit that has distinguished the brand since the 1960s. To make the experience even more special, there is an exhibition of archive pieces, a real journey into the Sundek universe through unique items, some dating back to 1958, testifying to an authentic and vibrant heritage.

Music, colours and Californian vibes

Il 15 Maggio l'evento di lancio

Summer officially arrived at Rinascente Milano on 15 May with the inauguration of the Air Snake by Sundek corner. An evening of music, special guests, influencers and all the energy of the new SS25 collection. Let yourself be transported by the Californian atmosphere. We look forward to seeing you until 3 June at Rinascente Milano in Piazza Duomo for an authentic, contemporary experience that looks ahead to summer 2025.